About Me
I am a dynamic business development and marketing professional based in Amman, Jordan, with a proven track record of driving organizational growth. I successfully built a reputation for developing unified visions and leading teams to successful outcomes among some of the biggest service providers in Amman.
With a solid academic background and extensive practical experience, I have consistently surpassed targets and delivered exceptional results throughout my career.
I hold an MBA in Management from Coventry University and a Bachelor’s degree in Financial & Banking Sciences from the University of Petra. Moreover, I earned several related certifications in my field such as Global Leadership Program, Google Ads certificates in search, display, and video, and other.
Career Highlights
300K $
Total Costs Savings
Negotiated and executed marketing barter agreements with new and existing partners, which led to significant costs savings in the marketing budget. These savings resulted in reaching the marketing objectives with lower costs.
300%+
Increase in Social Media Followers
Directed and coordinated over 30 offline events, together with the online strategic campaigns, boosting brand awareness and visibility, leading to this substantial growth to SAE Institute Amman social platforms.
77%
B2B Projects Target Surpass
Successfully executed well-designed B2B marketing strategies for educational projects which resulted this surpass in 2019. Maintained this success in the next two years (2020 and 2021) with a surpass of 64% and 28.5%, respectively.
81%
Training Courses Revenue Increase
Through innovative marketing strategies, data-driven decision-making, and outstanding customer service enabled me to reach this increase during my first year as a BDM & Counselling Manager at SAE Amman
12+
Years of Experience
I bring forth a wealth of experience across both sales and marketing domains. This extensive tenure underscores my proficiency and adaptability in navigating complex challenges and increasing conversation rates.
15%
Self-Funded Students Revenue Increase
Increased self-funded student revenue by 15% in my first year (2019), compared to the previous year, by restructuring the sales and marketing teams and implementing intensive training and mentoring programs for all team members.
How Can I Help Your Company?
01
Increase Conversation Rates
By deploying customized strategies that aims to build stronger relationships with your potential clients, and ultimately drive increased customer acquisition and retention.
02
Enhance Sales Productivity
By creating a tailored and efficient customer journey mapping that aims to help your sales team to be more productive and have better evaluation metrics for your team.
03
Boost Employees Confidence
By building a sales manual that unifies the language of your sales team and also aims to minimise any misleading information. This will also help in the onboarding process of new employees.
04
Strengthen Customer Relationships
By conducting essential trainings to your sales teams that will be tailored to your industry, and will include standards of customer service skills.
05
Sales Data Centralization
By designing and implementing industry-standard Customer Relationship Management (CRM) systems that will help you monitor your team, and increase customer acquisition and retention.
06
Uplift Marketing Content
By linking you with the highest-quality content creators across Jordan and the region. Additionally, securing access to all local marketing channels.
Professional Timeline
Projects
The following represent some of the projects I’ve been genuinely proud to be involved in:
Amman TV Interview – Aug 25, 2022
My live TV interview on Amman TV showcases a wide collection of the most demanded majors in the creative media industry.
Roya TV Interview – Aug 18, 2020
My live TV interview on Roya TV showcases a wide collection of the most demanded majors in the creative media industry.
Dijla TV Interview – Sep 22, 2020
My live TV interview on Dijla TV showcases a wide collection of the most demanded majors in the creative media industry.
Amman TV Interview – Aug 25, 2019
My live TV interview on Amman TV showcases a wide collection of majors in the creative media industry.
Amman TV Interview – Sep 6, 2020
My live interview on Amman TV announcing the first ever Game Design and Development program in the Middle East and other fields.
SAE Podcast – September 8th, 2022
My podcast session answers the frequently asked questions on SAE’s social media platforms.